Abstract

Online reputation evaluation is a hot topic in e-commerce research. We analyses the existing problems of enterprise reputation evaluation in the current e-commerce environment from various views, then point out the influencing factors of enterprise online reputation in B2C e-commerce. By analyzing the influencing factors of enterprise reputation in B2C e-commerce environment, we construct three dimensions: financial evaluation, user experience and potential evaluation. Finally, we establish an online reputation evaluation index system for enterprises in B2C e-commerce environment.

Highlights

  • With the rapid development of Internet, network consumption is increasingly respected by people, and Internet e-commerce, a new business operation mode, is gradually maturing

  • If an enterprise wants to obtain more market and profit, it must have good reputation evaluation, so that it can effectively win the initiative in market competition, increase sales and develop rapidly

  • In combination with the main aspects of the impact factors of B2C e-commerce in the previous paper and the main domestic research papers on online impact factors, we summarize the impact indicators of enterprise online reputation in B2C e-commerce environment

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Summary

Introduction

With the rapid development of Internet, network consumption is increasingly respected by people, and Internet e-commerce, a new business operation mode, is gradually maturing. We divide online reputation impact factors into two aspects: enterprise traditional inherent factors and factors under e-commerce. 2) Service-related Whether the promises given by enterprises to consumers can be fulfilled is an important factor affecting the reputation of enterprises in terms of services, such as unreasonable return of goods within a certain period of time, whether the genuine products are correct, whether the invoice certificate is available, and so on.

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