Research on the effectiveness of educational incentive mechanism to promote college students' e-commerce Entrepreneurship

Abstract

This paper mainly adopts the methods of expert interview and questionnaire survey to collect and sort out the educational incentive policies and data of promoting college students' e-commerce entrepreneurship, and carries out statistical analysis through SPSS and Excel software. The analytic hierarchy process (AHP) and fuzzy comprehensive evaluation model are used to analyze the relevant data. Through the analysis, it is found that the e-commerce entrepreneurship of college students is related to the government's entrepreneurship policy, the entrepreneurship education mechanism of colleges and universities, and the entrepreneurial environment of all sectors of society. Only by constantly improving the relevant policies and mechanisms of e-commerce entrepreneurship, can we make the e-commerce entrepreneurship education mechanism better serve college students, thus promoting the e-commerce entrepreneurship of college students.