Research on the effect of government media and users' emotional experience based on LSTM deep neural network.

Abstract

Different government media have different communication effects and users' emotional experience. It carries on a comparative research on government media selecting three different types of government media which include China’s Police Online, Central Committee of the Communist Youth League, and China’s Fire Control in the context of public health emergencies. Based on the deep learning technique, the emotion classification model of long-term memory network is constructed to analyze the emotion of the users’ comments of different government media; taking the number of contents, the number of retweets, the number of praises, and the number of comments as evaluating indicators to do comparative analysis to cross platform government medias. Through the comparative results, it is found that different types and platforms of government media have great differences in users’ emotional experience; the emotion performance of users’ comments is strongly related to the information communication power and effectiveness of government media.