Abstract

<p>In order to develop a more scientific education system of Business English courses, this paper studies the case of Guangdong University of Foreign Studies (GDUFS, one of Chinese top-three foreign language universities) by questionnaires. The result shows that: 1) Most of the students hope that the school could add more business courses in the curriculum setting, as it can help them to find better jobs or it will be more consistent with their interests and expectations when they decide to choose this major. 2) Students hope that they have more opportunities to practice their English listening, speaking and business practice skills. 3) There are many difficulties when students are learning business English, so the school should add some related courses to help students to deal with these problems. Based on the empirical analysis and the findings of this research, some suggestions are proposed for the improvement of the education system.</p>

Highlights

  • Business English is a system of communicative activities in which the Business activity participants influenced by social elements obey the usage of trade and procedure, use English vocabulary and grammar resources selectively, and apply pragmatic strategy and communicate orally or in writing

  • When students decide which majors they choose, they will have many expectations about them, no matter they can help them to find good jobs or they are the ones that accord with their interests. No matter what their aims are, most of the students that choose this major at last want to work in international business environments

  • The Business English major in GDUFS aim to cultivate talents that can work in international business environment like the big four (PWC, DTT, KPMG and EY), banks and foreign trade companies

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Summary

Introduction

Business English is a system of communicative activities in which the Business activity participants influenced by social elements obey the usage of trade and procedure, use English vocabulary and grammar resources selectively, and apply pragmatic strategy and communicate orally or in writing. The Business English program in GDUFS offers the main business management courses required by Ministry of Education, including Advanced Mathematics, Business Statistics, Survey of Contemporary Business, Principles of Management, Accounting, Microeconomics, Macroeconomics, and International Business Law and so on, and uses international original English textbooks to implement totally English teaching. At the meantime, it sets the main courses of English major, to include Comprehensive English, Advanced English, Societies and Cultures of English-speaking Countries, Cross-culture Business Communication and so on. 5) What are students’ suggestions for the improvement of Business English curriculum design?

Overview of the Theories
The First Stage—Register Analysis
The Second Stage—Discourse or Rhetoric Analysis
The Third Stage—Demand or Target Situation Analysis
The Fourth Stage—Skill Analysis
The Fifth Stage—Learner-Centered
The Sixth Stage—A New Interdisciplinary Course
Summary of and Comments on the Related Literature
Research Methodology
Empirical Analysis
Demographics Analysis of the Questionnaire
Deficiency and Difficulties in Business English Learning
Suggestions of the Responders
The Expectations of Students
Skills Management
Difficulties That the Students Face with
Degree of Satisfaction and Suggestions of the Responders
Inspirations
Findings
In Conclusion
Full Text
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