Research on the Driving Factors of Digital CulturalIndustry under the New Media Environment

Abstract

The digital cultural industry is an industry under the fusion of technology and culture. It is also an important field for 
 the cultural industry development and avitalpart of the digital economy in today’s China. Under the environment of new media, 
 technological innovation has showned multiple possibilities for the digital cultural industry. The digital operation of excellent 
 culture provides plenty of ways for cultural display. Meanwhile, the introduction of digital cultural policies is also a national 
 level of support for the digital cultural industry, and the promotion of demand for capital has become a strongdriving force for the 
 continuous innovation of the digital cultural industry as well.