Abstract
The lighting of the city landscape has ignited the night-time economy as a new blue ocean. Macau takes festivals as an opportunity to create a city night scene, and light and shadow festivals, as part of the popular cultural industry, are better able to expand city life, enhance the city's charm and create a city name card. This paper analyzes the main categories of the Macao Light and Shadow Festival, defines the connotation and denotative value discusses the influence of the Light and Shadow Festival on the spread and display of the city of Macao, and summarizes how the Light and Shadow Festival promotes the relationship between people and people, people and space, and people and the city. The final research findings pointed out that the future Macau Light and shadow Festival should optimize the connection between people, space and city, highlight the characteristics of the city, strengthen branding and other related recommendations.
Highlights
Introduction "Night travel economy" has become one of the elements of urban economic growth and cultural development (You Fanzhou,2019)
The holding of light and shadow festivals has become an important part of the construction of major cities, such as the famous Lyon Light Festival in France, the Sydney Light Art Festival, the Berlin Light Festival in Germany, and the Guangzhou International Light Festival in China
The Macau Light and Shadow Festival are generally held in representative buildings, square, activity centres and other public places with larger venues and greater openness
Summary
Macau Light and Shadow Festival; night tourism economy; city image; cultural and tourism communication. Strengthen the interaction between the workspace and the urban environment They attracted many local residents, foreign tourists and famous artists, enthusiasts, designers to create an audiovisual feast for the city. Link up old and new neighbourhoods, to reach out to the community, attracting more people and prolonging their stay, helping to deepen the cross-border integration of "tourism + cultural creation", showcasing Macau's cultural uniqueness and artistic lighting, and promoting This will help deepen the cross-border integration of "tourism + cultural creation", showcase the uniqueness of Macau's culture, the art of lighting, and promote the night-time and community economy, promoting the development of Macau's cultural industry, fostering local cultural and creative talents, and highlighting Macau's healthy and touristy image
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