Research on the discourse power evaluation of academic journals from the perspective of multiple fusion: Taking Medicine, General and Internal journals as an example

Abstract

In the open science environment, this article evaluates the discourse power of academic journals from the perspective of multiple integration. It is conducive to scientific research management and provides a reference for enriching and perfecting the evaluation theory and indicators system of academic journals. Based on the theory of evaluation science, discourse power theory and communication theory, first, this article discusses the basic issues of the discourse power evaluation for academic journals. It defines the academic discourse power and the discourse power of academic journals. It is proposed that the discourse power of academic journals is composed of discourse influence and discourse leading. Discourse influence is composed of discourse influence ability and discourse power, and discourse leading is composed of social media discourse, news and policy discourse, encyclopaedia discourse, peer-review discourse and video discourse leading. This article explores the formation process and operation mechanism of the discourse power for academic journals. Then, this article constructs the discourse power evaluation model of academic journals. Second, this article integrates multi-source heterogeneous data, then adopts correlation analysis, integrated factor analysis, entropy weight method, Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) method and two-dimensional four-quadrant mapping method to conduct empirical research on the discourse power evaluation of Medicine, General and Internal journals from the perspectives of multi-dimensions, multi-factors, multi-indicators and multi-methods fusion. The results show that the research on the discourse power evaluation for academic journals based on the theory, method and application logic is practical, comprehensive and reliable.