Abstract
In the context of the global epidemic that has lasted for many months, international trade has been declining, and China’s economy has entered a new normal. The global international freight forwarding industry is becoming more and more competitive. Many small and medium-sized international freight forwarding companies are facing difficulties in survival. Risk of bankruptcy. This article takes the customer service management of Guangdong GW international freight forwarder as an example, analyzes the dilemma of international freight forwarder customer service management under the new normal, and proposes corresponding solutions, explores the path to improve customer service management, and enhances the core competition in the market force. Thus, in order to improve the quality of customer service of international freight forwarders, it is necessary to carry out effective management innovation from improving the professional level of customer service personnel, improving customer service management system and improving customer service performance management. This will serve as a reference for the small and medium international freight forwarding industry to enhance the company's core competitiveness.
Highlights
1.1 Research background At present, China's international freight forwarding industry is still in a stage of low profitability, and its main business is still traditional transportation, warehousing and other businesses, lacking innovation capabilities
In the context of the global plague that has lasted for many months, the global economy has continued to decline, and the Chinese economy has entered a new normal
This paper takes Guangdong GW Company in Guangdong Province as an example, from the perspective of the company’s customer service management, studies the dilemma of Guangdong GW Company’s customer service management, analyzes the reasons for the dilemma, and proposes countermeasures to solve the dilemma of customer service management and improve GW’s core competitiveness
Summary
1.1 Research background At present, China's international freight forwarding industry is still in a stage of low profitability, and its main business is still traditional transportation, warehousing and other businesses, lacking innovation capabilities. Many small and medium-sized international freight forwarding companies are facing survival difficulties and few are facing bankruptcy This will pose a huge challenge to China’s international freight forwarding industry. This paper takes Guangdong GW Company in Guangdong Province as an example, from the perspective of the company’s customer service management, studies the dilemma of Guangdong GW Company’s customer service management, analyzes the reasons for the dilemma, and proposes countermeasures to solve the dilemma of customer service management and improve GW’s core competitiveness. This is the innovative point of this article
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
