Research on the Differences in the Use of Subtitles in China and Abroad from the Perspective of New Media

Abstract

The rise of film and television industry has brought more rich viewing experience to the audience, but people seem to ignore the subtitles at the bottom of the screen when watching various kinds of videos. In China, almost all film and television programs are equipped with subtitles that cannot be closed, known as Open Caption. In most other countries, Closed Caption is commonly used, and audiences can choose to close it. There are many possible reasons behind the difference in the use of subtitles, such as the difference in language systems, the superiority of subtitles themselves, and the reasons of the audience themselves. The advantages and disadvantages of subtitles will also promote the improvement and innovation in related aspects in the future.