Research on the Development Strategy of Intangible Cultural Heritage Theme Study Tour for Primary and Secondary School Students in Tai'an City

Abstract

The implementation of the policy of reducing the homework burden and extracurricular training burden on students in compulsory education reflects the emphasis on cultivating comprehensive abilities of students at the national level. Study tour is a comprehensive practical education activity course that closely integrates on campus education and off campus education. Its learning, exploratory, and experiential nature is an effective way to enhance students' comprehensive quality, cultivate innovative spirit, and practical ability. In recent years, the country and various provinces and cities have regarded study tours as an important part of promoting quality education, and have successively introduced various policy measures to encourage the development of study tours. Intangible cultural heritage study tour is a cultural tourism education activity that integrates the design and development of "intangible cultural heritage" and "study tour". It can not only guide the learning and practice of primary and secondary school students, but also promote the "active" inheritance of intangible cultural heritage. This article takes Tai'an City as the research object, starting from stakeholder theory, tourism experience theory, and education related theory, and adopts literature research, questionnaire survey, and field investigation methods to study the intangible cultural heritage study tour in Tai'an City. It proposes three principles for the development of intangible cultural heritage study tour products, and proposes to build a "big publicity pattern", develop a type of "diversified curriculum", and provide a "comprehensive support" The development strategy of building a "professional team" is to design an intangible cultural heritage study tour product that combines ancient architecture and shadow puppetry, in order to explore a development model suitable for the actual study tour product in Tai'an City, and provide reference and ideas for other counties and even larger study tour markets.