Research on the Development Strategy of Chinese Second-Dimensional Mobile Games - A Case Study Based on Genshin Impact

Abstract

With the rapid development of technology and the continuous growth of people's entertainment needs, second-dimensional mobile games have become an undeniable force in the global gaming market, with limitless prospects and business opportunities. However, to stand out in this fiercely competitive market, it is still necessary to carefully explore the development strategies and make judgments and decisions that fit the times. This paper takes the development of Genshin Impact, a leading Chinese second-dimensional game, as a specific case, and uses the SWOT analysis method to explore its advantages, disadvantages, opportunities, and threats in development, thereby studying the current state of the second-dimensional mobile gaming industry. The research results show that Genshin Impact has the advantages of a large second-dimensional user base with strong spending power and significant resource investment by its developer, miHoYo; but also faces the disadvantage of a significant reduction in player numbers; at the same time, it encounters opportunities with the increase in residents' income and the rapid development of cloud gaming platforms; as well as threats from intense market competition and strict game regulatory policies in China. Furthermore, based on the results of the SWOT analysis, this paper provides suggestions for strengthening innovation and cooperation, increasing game publicity efforts, improving regulatory response capabilities, and expanding revenue channels, pointing the way for the future development of Genshin Impact and the second-dimensional mobile gaming industry.