Research on the Development Strategy of China's Marine Sports Tourism from the Perspective of Experience Economy

Abstract

Zhang, R., 2020. Research on the development strategy of china's marine sports tourism from the perspective of experience economy. In: Bai, X. and Zhou, H. (eds.), Advances in Water Resources, Environmental Protection, and Sustainable Development. Journal of Coastal Research, Special Issue No. 115, pp. 75-77. Coconut Creek (Florida), ISSN 0749-0208.In the golden age of China's tourism development when leisure tourism has become the world's largest industry, the organic combination of sports tourism and marine culture has realized the integrated development of marine industry and sports industry. Experience economy, as a new economic model, can realize effective economic effect promotion when applied to specific economic operations. Compared with the general economic form, people's pursuit of experiential economy is continuously expanding. They are eager to experience the whole process of field frequency consumption, rather than simply enjoying high-quality goods and services. In the era of experience economy, Ocean Sports Tourism provides tourists with a sense of freshness and satisfaction with its participation, experience and interaction. Marine sports tourism has the ecological characteristics of relying on resources, and the participation process has the characteristics of interaction, challenge and stimulation. Under the background of the rapid transformation of science and technology into productivity, people have more and more disposable income and time, which brings unprecedented opportunities for the development of marine sports tourism.