Abstract
With the steady development of China’s economy, the continuous improvement of people’s living standards, the transformation of people’s consumption concepts and the enhancement of their ability to accept foreign cultures, the special cuisine has been welcomed by Chinese people and became popular on their tables. Korean catering, which has its own unique flavor, is gradually developing among Chinese major cities. Compared with other regions, Wuhan, a second-tier city in China with relatively developed economy, relatively concentrated population, strong business culture and large proportion of young people, has a huge potential in food consumption. In addition, the unique conditions of Wuhan people’s positive attitude to foreign culture and the mature international metropolis culture of Wuhan itself all provide the sustainable development of Korean catering industry. This paper mainly analyzes the first-hand field research information and data of Korean catering industry status in Wuhan Optics Valley area rigorously and pragmatically to find and solve problems, as well as provide feasible strategies for college students in Korean catering business.
Highlights
In recent years, influenced by the continuous warming of economic and cultural exchanges between China and South Korea, Korean dramas have been sought after by the Chinese, and Korean cuisine has begun to enter the Chinese catering industry and has achieved considerable development
As the enthusiasm for the blind pursuit of Korean culture by the Chinese people has begun to cool, the Korean catering industry has shown a slight decline in the competition in the domestic catering industry, and has begun to change the previous single business model
Korean cuisine was popular in Wuhan for a while and was loved by young people
Summary
In recent years, influenced by the continuous warming of economic and cultural exchanges between China and South Korea, Korean dramas have been sought after by the Chinese, and Korean cuisine has begun to enter the Chinese catering industry and has achieved considerable development. Each year hundreds of Korean-style restaurants close and hundreds of new restaurants open, which seems to have formed a vicious circle of investment-closure-reinvestment. These social issues involving food culture and business models are worthy of attention. Compared with other areas in Wuhan, the Optics Valley area is more typical and representative as a research site for the Korean catering industry in Wuhan. This paper collects accurate data and analyzes the development status of Korean catering industry in Optics Valley to make corresponding conclusions and provide reasonable suggestions and feasible strategies to guide college students' innovation and entrepreneurship
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