Research on the Development Practice of Intangible Cultural Heritage Cultural Creative Products

Abstract

There are different cultural products in different periods, which can fully reflect the economic development, social customs and regional environmental characteristics at that time. In the new era, it is necessary to comprehensively develop cultural and creative products, integrate into intangible cultural heritage, and promote the branding, marketization, specialization and internationalization of regional cultural products, so as to effectively drive regional economic development. We should fully study the history and culture of Northern Shaanxi, excavate the design techniques, traditional crafts and some traditional cultural elements, and research and develop modern cultural and creative products.