Research on the Development Path of Local Opera Communication in the Age of Convergence Media

Abstract

In the era of media integration, new media technology and opera art are continuously integrated, the forms of opera communication are interactive, the channels of communication are becoming more diverse, and the audience's acceptance and the stage performance of opera have also undergone tremendous changes. With rapid social changes, opera communication is facing new pressure. Multicultural impact brings more diverse and novel entertainment life styles to the audience. However, the slow pace of opera itself is hard to adapt to the fast-paced public life and opera communication is challenged as never before. Although integrating media thinking has injected new vitality into opera communication, it still faces communication difficulties such as insufficient content innovation, low matching degree of communication channels, media differences and vulgarization. The integration of opera and new media is a new hot field that both the opera and media circles are actively exploring. It can introduce more phenomenal drama products through personalized production, visual presentation and interactive communication. This paper mainly discusses the dissemination ways of local operas under the background of media integration era.