Abstract
In recent years, the new media platform has developed rapidly and has become an important channel and platform for state-owned enterprises to carry out brand promotion. State-owned enterprises have made full use of the new media platform to spread quickly, spread widely, and have rich modes of communication. They have made a lot of attempts and carried out extensive publicity work on new media platforms such as Weibo, WeChat and vibrato. However, in the process of building a new media system, due to institutional, institutional and personnel reasons, state-owned enterprises still have major deficiencies in the construction of new media, and have not yet fully adapted to the current development of the propagation mode and technology of new media. This paper analyzes the shortcomings of state-owned enterprises’ new media construction, and puts forward the development direction and feasibility suggestions of state-owned enterprises’ new media construction.
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