Research on the Development of Tea Culture Tourism Products under the Background of Cultural and Tourism Integration

Abstract

China is the origin country of tea.Over the years, the tea industry in China has developed vigorously and becomes increasingly prosperous.Under the background of cultural and tourism integration, cultural creativit y is increasingly valued in the process of tourism product development.In the development process of Chinese tea products, the industrial chain is short and the added value is low.This paper will focus on the development of tea industry. Taking Taiping Houkui tea industry as an example, through data analysis, it will find out the reasons that hinder the sustainable development of Taiping Houkui tea industry, so as to develop and design tea tourism products, and discuss the basic path of sustainable development of tea tourism industry.