Abstract
With the rapid development of internet finance, major commercial banks have adapted to market trends and started internet finance business. One of the representative businesses is to establish online e-commerce platforms. The rural credit banks that mainly serve “agriculture, rural areas, and farmers” and small enterprises have established WeChat banks, community banks, online banks, and e-commerce platforms. This article takes the e-commerce platform of rural credit banks in China as the research object, summarizes the current distribution characteristics, development status, and business models, and puts forward reasonable suggestions for the future development of the platforms.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
