Abstract
Promoting the integrated development of intangible cultural heritage and tourism is an important direction of China's development. Nanchong City, the central city of Northeast Sichuan Economic Zone of China, is selected as the research object. Based on the statistics of the existing intangible cultural heritage tourism resources in Nanchong City, the development status of its intangible cultural heritage tourism products is deeply analyzed by using ASEB grid analysis method. Based on the analysis results, it is proposed that the intangible cultural heritage tourism in Nanchong should be strengthened by constructing the product spectrum of cultural tourism, broadening the channels of tourism publicity, optimizing the design of tourist routes and creating distinctive brand images.
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