Research on the Development of Home Care Industry Based on Porter's Diamond Theory – Take Tianjin as an example

Abstract

With the continuous reduction of household size, the increase of empty nest families of the elderly, and the weakening of family development ability and anti-risk ability, it is predicted that by 2025, the proportion of people aged 60 and above and those aged 65 and above in the permanent population of Tianjin will reach 24.66% and 17.35% respectively. The acceleration of the aging population in Tianjin has put forward higher requirements for the development of the elderly care industry. Meanwhile, The State Council issued Several Opinions on Comprehensively Opening the Elderly Care Service Market and Improving the Quality of Elderly Care Service on December 26, 2016. Based on this background, this paper uses Porter's diamond theory to introduce the development of home-based care industry in Tianjin from five aspects: resource elements, demand conditions, auxiliary industries, government functions and main opportunities, and finds that there are problems such as insufficient basic investment and lack of professional nursing talents in the development of the elderly care industry in Tianjin. Combined with the current information development level and policy background, this paper puts forward some policy suggestions, such as focusing on the training of professional nursing staff, correctly weighing the relationship between the government and the market, optimizing the environment for private investment in home care industry.