Research on the Development of Fashion Industry in the “Internet+” Era

Abstract

Internet and fashion industry have become an important engine of China’s economic and social development under the new normal economic situation. In the future, China’s economic development will mainly be driven by e-commerce economy, but also will once again be driven by e-commerce economy. Internet platform is pushing to a new climax. “Internet+” and “fashion industry” are not simply a combination of the two. Instead, they use information communication technology and Internet platform to deepen the integration of Internet and fashion industry and create new development ecology. “Internet+” emphasizes the large-scale production of highly personalized products. Under the condition of flexible and high-speed allocation of production factors, the idea of “Internet+” will be applied to the design of fashion industry development, bringing about a comprehensive innovation form of technology, products, and services, which changes not only people’s way of life but also their traditional industries. Through the technology of information interconnection, the dependence of brand industry on labor force can be reduced to a great extent, the individualized needs of users can be met, and the circulation cost and product production cycle can be reduced to a low point. “Internet+” spawned new forms of fashion industry brand, such as pre-sale, Internet customization, O2O clothing customization, etc., and enterprises set up an Internet design platform to attract consumers.