Research on the development of digital signage systems and the factors that influence the effectiveness of the message

Abstract

Purpose: This paper aims to research of the methods of communication in the public sphere, which will provide a better understanding of the reasons and development of digital signage systems. This will allow to understand where digital signage systems came from and improve the effectiveness of communication. Design/methodology/approach: The objectives have achieved through a review of the literature and focus on the growth of digital signage systems. The factors influencing the effectiveness of the message were also analyzed. Findings: In the course of the work was analysis digital signage systems development which are the basic type of systems used for communication in the public sphere. Moreover, presented factors influencing the effectiveness of the message will contribute to development tailored digital signage system. Research limitations/implications: Worthy of investigation in future research would be the impact of individual digital signage solutions on audiences as well as users. Practical implications: This research is great starting point for researchers who want to learn more about digital signage systems. This research can also be useful for software development enterprises during the process of developing a digital signage system. Social implications: This research can contribute to people's understanding of the reality around them and, more specifically, the systems that present them various content. It will also help make the messages more effective. Originality/value: This article is valuable for researchers studying digital signage systems, especially their development, as well as for the digital signage industry. The research can be a great starting point for future research on these systems, and can help make the message more effective. Despite frequent use of digital signage systems in everyday life, there are rarely addressed topic in the scientific sphere. What makes taking up this topic innovative and very important for future development of digital signage systems as well as effective communication in the public sphere. Keywords: digital signage systems, communication in the public sphere, communication tools, effective communication, mass communication. Category of the paper: Research paper, General review.