Research on the Development of China's Media Industry from the Perspective of Communication Psychology

Abstract

The main difference between the media industry and other industries is that its products have strong cultural value and can have a significant social impact. Therefore, social benefits should be prioritized, and their economic and social benefits have a high correlation, which will be subject to the utilization, constraints, and distortion of various social forces. Therefore, this article attempts to conduct research on the development of China's media industry from the perspective of communication psychology. From the perspective of the research scope of communication psychology, research on psychological issues in specific communication business fields such as news psychology and advertising psychology should also fall within the scope of communication psychology. In theory, any psychological theory or principle can find its own unique manifestation in communication activities, and this is also the focus of communication psychology research. For the media industry that is gradually entering market-oriented operation, this article believes that currently measuring the market performance of the media industry, profit margin cannot be the most important indicator, but should mainly consider the scale structure efficiency, resource allocation efficiency, technological progress, and other aspects of the market under specific media market structure and market behavior conditions.