Research on the Development of Characteristic Tourism Towns in Northern Anhui under Rural Revitalization

Abstract

Characteristic towns are the continuation and development of the construction of "small towns", and have become an important node of the development of "urban-rural integration". Characteristic tourism town is one of the important models of rural tourism development. It plays an important role in promoting the solution of "Three rural issues", increasing farmers' opportunities for entrepreneurship and employment, improving farmers' income, building a beautiful countryside and finally realizing rural revitalization. The restrictive factors and main problems of the development of characteristic tourism towns in Northern Anhui are: single business model and shallow cultural excavation level. The development foundation is relatively weak, and the industrial products are not closely related. The essence of cultural characteristics is not fully reflected, which needs to be deeply excavated. Through the analysis, the following development ideas and countermeasures of characteristic tourism towns in Northern Anhui are formed: first, give full play to the resources with the most comparative advantages and take the road of characteristic development. Second, make leisure tourism closely related to the characteristic industries and products of small towns. Third, deeply excavate and fully absorb traditional culture, and create a new idea of developing characteristic tourism towns in Northern Anhui with the combination of culture and tourism. Fourth, actively explore the new mode of "Internet plus tourism".