Research on the Development of Agricultural Products Under the Background of “Internet +”

Abstract

The development status of Fengxian Dahongpao agricultural products industry are reviewed briefly. In addition, from the aspects of brand benefits, natural environment, e-commerce platform sales, e-commerce infrastructure, product development, traffic conditions and so on, a series of problems occurred in the development of Fengxian Dahongpao pepper industry are further analyzed. Under the advantage of using the internet platform, the relevant effective countermeasures to promote the sustainable and steady development of Fengxian Dahongpao pepper industry are proposed.