Research on the Development Characteristics of Ice and Snow Industry from the Perspective of Winter Olympic Heritage

Abstract

China successfully hosted the 2022 Beijing Winter Olympic Games, which left a large number of tangible and intangible Winter Olympic heritage for China. Under the background of 300 million people participating in ice and snow, how to play the role of Winter Olympic heritage and promote the development of ice and snow industry is an important issue to be solved. This study analyzes the basic characteristics of the heritage of the 2022 Beijing Winter Olympic Games and the winter Paralympic Games from the five perspectives of positivity, sustainability, inheritance, diversity and localization, and the unique green Olympics, mass Olympics and driving Olympics of the heritage of the Beijing Winter Olympic Games. With the rapid development of China's ice and snow industry and the high participation rate of people in ice and snow sports, China has a good industrial development prospect. From the perspective of Winter Olympic heritage, China's ice and snow industry has relatively perfect policy support for the development of ice and snow industry, and can inherit the tangible and intangible heritage of the Olympic Games to give full play to the maximum effect of the ice and snow industry.