Abstract

The cultural resources in the Dong ethnic areas are very rich, but it is difficult to convert them into commercial capital, which makes some areas of the Dong ethnic group still impoverished. Through the method of social innovation design, this research explores the current situation and existing problems of resource development in the Dong nationality area, uses the unique culture of the Dong nationality to improve local social capital, allows more ordinary Dong nationality compatriots to participate in the process of cultural resource transformation, and joins the entire social innovation activities at the same time middle. This design strategy utilizes the cultural resources of the Dong nationality, strengthens social capital from the three dimensions of trust, organization, and network, improves the conversion rate of cultural resources of the Dong nationality with the help of social capital, and finally realizes the mutual transformation of the three major capitals of society, culture and economy. This transformation can increase the endogenous motivation of the Dong people to create wealth, improve their ability to resist risks, and help rural revitalization in the Dong areas.

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