Abstract

Following societal events involving air, such as haze and COVID-19, Chinese people’s need for air purifiers has skyrocketed. The matching degree between the appearance of air purifier and the user’s subjective preference becomes an important factor affecting the user’s purchase decision. In this paper, we utilize the portable desktop air purifier as an example of how to address customers’ perceptual needs in the air purifier’s product appearance design, based on the Kansei engineering. We established product sample space through market research and literature reading, extracted product design elements, collected perceptual image words, then used semantic difference method to measure users’ perceptual needs, and obtained key perceptual image words by factor analysis. Then partial correlation analysis is conducted on the results of the above methods to determine the translation link between design elements and perceptual image space, and a set of design methodologies for a portable desktop air purifier based on Kansei engineering was obtained. Finally, a genuine development project is used to validate the method’s practicality. The findings of this study not only aid in the design and development of air purifiers but also provide research ideas and methodologies for air purifier appearance design to fulfill the perceptual needs of consumers.

Highlights

  • With the rapid development of China's industrialization at the expense of the environment, environmental pollution is becoming more and more serious

  • Based on the concept of Kansei Engineering, this study takes the design of portable desktop air purifier as an example to explore how to meet the perceptual needs of users in product appearance design

  • The product research field of this paper can be summarized as follows: 1) The research content of this study focuses on the modeling design of portable desktop air purifiers, supplemented by material and color

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Summary

INTRODUCTION

With the rapid development of China's industrialization at the expense of the environment, environmental pollution is becoming more and more serious. There are few types of research on the effect of user's perceptual demand on the appearance design of air purifier. People usually study users' perceptual demand through Kansei engineering. Bai Renfei and Zhang Junxia [20] analyzed the influence of five design elements on users' perceptual cognition from the perspective of product modeling based on the theory of inferential Kansei engineering and SD experiment. Based on the concept of Kansei Engineering, this study takes the design of portable desktop air purifier as an example to explore how to meet the perceptual needs of users in product appearance design. SD experiment, FA and quantitative and qualitative analysis were combined to complete the translation of perceptual needs and design elements, and a design and verification method for portable desktop air purifier was proposed.

ESTABLISHMENT OF PRODUCT SAMPLE SPACE AND EXTRACTION OF DESIGN ELEMENTS
PERCEPTUAL IMAGE SPACE EXTRACTION
Evaluation of perceptual image
RESULT
H2 I3 J2 K2 L2 M4 N2
DISCUSSION AND SUMMARY
PRACTICAL PROJECT JUSTIFICATION
CONCLUSION
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