Research on the Design of Cross-Cultural Symbols from the Perspective of Communication Semiotics

Abstract

In the information age, symbols serve as fundamental tools of communication, and their design and application have become significant areas within modern communication science. According to Saussure, symbols are representative signs of objects, expressing specific content and meaning through particular forms. This study explores the mechanisms and principles of symbols in information dissemination through literature reviews and case analyses, emphasizing their roles in cultural transmission, cognition, and behavioral patterns. With the acceleration of globalization and digitization, symbol design faces new challenges and opportunities, especially with the advancement of artificial intelligence and machine learning technologies pushing symbol design towards automation and intelligence. Furthermore, cross-cultural design of symbols requires consideration of adaptability and effectiveness in varying cultural, social, and technological contexts. This research proposes strategies for cultural sensitivity and adaptability in symbol dissemination across different cultures, aiming to provide new perspectives for semiotics theory and offer scientific guidance and strategies for symbol design practices in fields such as advertising, brand management, media production, and user interface design, thus enhancing effective global information dissemination and cultural exchange.