Abstract
In order to promote the transformation and upgrading of the logistics industry, in response to the problems existing in digital transformation of small and medium -sized logistics companies in China, this article uses the evolution game theory and methods to build a strategic decision model for digital transformation of small and medium -sized logistics companies in the market mechanism and government -driven, respectively and stability analysis of strategic selection. The results show that: direct returns, synergy coefficients and digital product service preferences of consumers have a significant effect on promoting digital transformation of small and medium -sized logistics companies; driven by the government, reasonable transformation direct subsidies and tax preferential efforts are conducive to improving small and medium -sized logistics enterprises The willingness of digital transformation; the effect of multiple policy subsidies is obvious, and the effect of direct subsidies is better.
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