Abstract

The improvement of the customer service quality of the shopping platform is multi-faceted and long-term realization. To improve the user's satisfaction with the platform, accumulate a large number of loyal customers, and enhance the sustainable development of the platform can improve the competitiveness in the fiercely competitive e-commerce platform. Sustainability for the development of the enterprise requires a high degree of attention. Taking Pinduoduo as an example, this paper constructs a customer service quality evaluation index system for platform-based online shopping.

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