Abstract
Abstract The present study examines the impact of the tourism industry on rural development and ecological environment after the COVID-19 epidemic from the perspectives of different stakeholders, taking the rural villages of Fujian as an example. The study was conducted using a hybrid study method. 402 valid questionnaires were analyzed using SPSS 22.0 statistical software, statistical and t-test methods, and then the results of the interviews and field surveys were compiled, compared, and examined by multivariate verification. The results found that insufficient parking and recreation, bicycle lanes and commentary facilities, rising prices of land and houses, deteriorating community environment and air quality, inadequate police and security personnel and communication channels for the community, and low awareness of community service among residents have bothered the residents. The poor communication channels in the community, lack of manpower for infrastructure, bicycle lanes, sightseeing indicators, preferential measures, and police and security, poor water quality, and overflow of garbage make tourists feel bad. Different stakeholders have different views on the current development of local society, humanities, environment, and natural ecology.
Highlights
The tourism industry is crucial to economies worldwide, and countries are endeavoring to develop their local characteristics and natural resources
The local agricultural industry was the main feature of the village, which contains more than 4,000 mu of fruit and forest land [5]
The study found that the development of the tourism industry and activities has helped improve the infrastructure and wireless network coverage in Minnan rural areas, increase the number of traditional cultural activities, creative products, and employment opportunities, and promote public participation in the local environmental conservation work
Summary
The tourism industry is crucial to economies worldwide, and countries are endeavoring to develop their local characteristics and natural resources. Rural areas are key to tourism development because of their distinctive characteristics, such as their industrial features; opportunities for marketing, human and natural resources, and the natural environment; and attractiveness as recreational areas [1]. The Minnan branch of the Chinese Han ethnic group has a total population of over 50 million This population including Chinese population is mainly located in Fujian, Guangdong, Zhejiang, Taiwan, and other parts of Southeast Asia. These people have a unique culture, history, and architectural style [4]. The local government of Gukeng village has taken advantage of the local rural architecture, agricultural industry, and natural environment in this region [6,7].
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