Abstract
Purpose – The purpose of this paper is exploring the challenges it faces in the development status of domestic autonomous vehicle, looks forward to its future, and hopes to promote the research and development in this field and provide reference for promoting the development of autonomous vehicle.
 Design/Methodology/Approach – Through the theoretical research on the development status of autonomous driving industry and national policies.
 Findings – This paper studies precision marketing and smart recommendation, creative advertising improves revenue structure, optimizing user experience, resolving copyright disputes.
 Research Implications – Affected by the COVID-19, the automobile industry as a whole is in a depressed state, and the future market competition will become increasingly fierce. Since the outbreak of the new crown disease, unmanned distribution vehicles have played an active role in epidemic prevention in many cities. The automobile industry is bound to complete the transformation from traditional manufacturing to intelligent manufacturing.
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