Abstract
At present, there are some problems in e-commerce of Chinese medicinal materials in Gansu Province, such as insufficient awareness of the development of business entities, loss of regional brand advantages, great differences in the quality of Chinese medicinal material commodities, and empty trading platform. This paper proposes to strengthen the brand building, establish a unified standard, pay attention to personnel training, speed up the construction of network platform and the Chinese medicine logistics system.
Highlights
Gansu province is a large province of traditional Chinese medicinal materials planting
It has been recorded in historic data that Gansu province has a history of planting Chinese medicinal materials for thousands of years
Foreign scholars have carried out research in many fields and perspectives, such as guiding the transformation of traditional enterprises, agricultural e-commerce means (Agric-EC), e-commerce retail expansion, e-commerce revision framework, e-commerce agriculture poverty alleviation, building virtual communities, improving the efficiency of agricultural products circulation, and intelligent e-commerce of agricultural products, not involving China's unique Chinese medicinal materials e-commerce .Domestic scholars in the field of agricultural products e-commerce mainly analyzed from aspects of the agricultural products network marketing model, agricultural products e-commerce model, agricultural products logistics model, agricultural products or agricultural products of local characteristics e-commerce development status etc
Summary
The Organization for Economic Co-operating and Development (OECD) believes that e-commerce is a business activity between enterprises and enterprises, enterprises and consumers on an open network, including intranets, extranets and Internet. Chinese medicinal materials are unprocessed or processed medicines from natural sources, commonly known as "medicinal materials", usually divided into botanical drugs, animal drugs and mineral drugs. Chinese medicinal materials can be processed into pieces for clinical use, or as raw materials. E-commerce of Chinese medicinal material is a series of electronic trading activities about the production, supply and sale of Chinese medicinal materials
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