Research on the Cultivation of New Farmers under the Background of "Promoting Agriculture through Digital Commerce"

Abstract

The vigorous promotion of the "Digital Commerce Revitalizing Agriculture" project has provided a good model for realizing economic value for the construction of digital rural areas. In order to accelerate the modernization of agriculture and rural areas and high-quality rural development, and improve the resource participation of rural population, it will become an important work content in the next stage of digital rural construction. Faced with new opportunities, while grasping the internal, organizational, economic, and innovative driving forces that promote the development of new farmers, we need to face the following challenges: the types of professions brought about by digitization need to be clarified, the direction of employment needs to be clarified, the scale of the platform needs to be expanded, and digital technology needs to achieve full process coverage. We need to optimize the new farmer training model through five paths: identifying with "ideological power", expanding the "cultivation chain", building a "technical framework", building a "talent pool", and building a "circular body", in order to accumulate energy for the realization of rural talent revitalization.