Research on the Cultivation of English Majors’ English and American Cultural Cognition in Basic English Teaching Based on Big Data

Abstract

For keeping in line with the international trend, English major students not only need to exercise their own listening, speaking, reading, writing, translation ability, but also need to have a full understanding of British and American culture to carry out targeted exchanges according to the actual needs. According to big data analysis, in the basic English teaching, the presentation of British and American cultural content can help students understand the basic cultural characteristics of British and American areas to cultivate students’ understanding of British and American culture. Based on the characteristics of basic English teaching, this paper discusses the cultivation methods of students’ British and American cultural cognition.