Abstract

Film and television works are one of the art forms of television and film. They are a form of cultural heritage of a country and company in the new era. They have always been the souls that lead culture to prosperity and development. With the development of computer technology, film and television technology, especially the special effects technology of film and television, has achieved unprecedented development. Compared with traditional real film and television technology, the development of virtual reality technology provides a broader space for film and television creators. This article mainly analyzes the current domestic film and television animation production process based on the virtual reality profession, expounds the necessity of further strengthening the effective application of digital special effects, and launches a before-and-after comparison of “effective use” in combination with specific cases. Analyze the pros and cons of my country’s films, TV and advertising works. At present, my country has established corresponding research, production and teaching institutions at home and abroad. This article compares an interactive movie “The Lion King” based on virtual reality with movies with higher ratings on Douban, and finds that movies and TV works based on virtual reality technology are more popular with audiences.

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