Research on the Coupling Synergy Degree of the Coordinated Development of E-commerce and Logistics Industry in Jilin Province

Abstract

Electronic commerce and logistics industry have a synergistic relationship of mutual restriction and mutual promotion. It is of great practical significance to measure the coupling synergy degree of the two industries, so as to find the way to promote the coordinated development of the two industries. According to the theory of "Synergy" and "Industrial Collaboration", the Information Entropy Value can be used to measure the level of the system synergy. This paper constructs the coupling synergy model of e-commerce and logistics industry. Based on the analysis of the development status of the two industries in Jilin Province, the development index system is used to measure the level of coupling synergy. It is concluded that in the past five years, the coordinated development state of the two industries in Jilin Province has been in the stage of uncoupling and near imbalance.