Research on the Countermeasures for the Development of Rural Tourism Industry in Kangba County —Taking Chuni Township, Luding County as an Example

Abstract

In recent years, the scale of tourism development in Tibetan counties has continued to expand, and the product system has become increasingly complete. The state has introduced a series of policies and measures to support and standardize development in a timely manner, resulting in continuous optimization of the tourism market order, but there are still a series of problems. The article takes Chuni Township, Luding County, Ganzi Prefecture as a research case, uses on-site interviews and SWOT analysis to investigate and analyze its tourism development status, and uses ST, SO, WO, and WT combination strategies to explore suitable for Chuni tourism development to accelerate the realization of Chuni’s industry linkage and promote the coordinated development of its tourism economy; provide decision-making basis for relevant departments to promote the accelerated development of county economy; and make suggestions for future tourism construction planning.