Research on the Content that High School Students Pay Attention to on the Chinese Social Media Xiaohongshu

Abstract

Xiaohongshu has grown into a mainstream social media platform in China and is popular with people of all ages. At present, there are only some researches on Xiaohongshu marketing strategy and marketing mode, and few analyses on the content that people pay attention to in Xiaohongshu. This paper is going to analyze what high school students focus on this social media. Only by understanding the behavioral preferences of consumers can the supply be better tailored to their needs. This paper will adopt the method of questionnaire, release questions to high school students about using Xiaohongshu and then analyze the results. According to the results, the contents of Xiaohongshu that high school students focus on are very diverse, the main ones are some entertainment and daily life sharing like traveling and sports. This paper also draws the conclusion that new media are gradually diversifying, and social media like Xiaohongshu helps high school students broaden their horizons in different fields and provides spiritual comfort in their boring life.