Research on the Construction of Red Network Position in Colleges and Universities under the Environment of New Media

Abstract

Red culture is the spiritual emotion and cultural value construction accumulated by the Communist Party of China (CPC) in the long years of revolutionary struggle. College students are the reserve army of socialist modernization and the hope of the nation. It is imperative to integrate red culture into university education, and it is imperative to carry out the construction of red network position in colleges and universities under the new media environment. Under the new media environment, the integration of red culture into ideological and political education in colleges and universities is conducive to constantly improving the ideological and moral quality of college students. The introduction of new media symbolizes the integration of the old historical period and the new era civilization. We need to apply the new media to the innovation practice of red cultural resources, and we must pass on the red spirit and cultural fire while developing science and technology. Under the environment of new media, the construction of red network position in colleges and universities and the construction of red cultural campus will lay a solid foundation for promoting the socialist cultural power.