Research on the Construction of Online Culture Trading Platform Based on Netizens’ Wishes

Abstract

According to the statistical data of the 44th China statistical report on Internet development, as of June 2019, the number of Internet users in China has reached 854 million, and the penetration rate has reached 61.2%. The number of mobile Internet users reached 8.47 million, accounting for 99.1% of the total Internet users [1]. The number of Internet users in China continued to grow steadily. With the rapid development of high-tech and Internet, the continuous expansion of Internet users, the continuous optimization of the network environment, the gradual formation of the network society, the network life tends to be a regular state, and the network culture is also formed in this environment, which has become an important part of China’s cultural system. This paper takes netizens as the core, studies the construction of network cultural data trading platform based on netizens’ behavior. Through the establishment of netizens influence model and online cultural data trading platform, this paper studies the consumption intention of online cultural products and the characteristics of online cultural data trading platform from the perspective of netizens. Based on the data of strong research results, this paper puts forward suggestions and strategies for the construction of network cultural data trading platform and the innovation of network cultural products in China.