Research on the Construction of Marketing Mode of Agricultural Products in Hunan Province under the Environment of “Internet +”

Abstract

Implementing the rural revitalization strategy is an inevitable requirement for solving the contradiction between the people’s ever-growing needs for a better life and unbalanced and inadequate development. At present, Internet technology is accelerating the extension and penetration of agriculture and rural areas, and has achieved remarkable results in agricultural technology promotion, market information services, agricultural and rural e-commerce, precision poverty alleviation and other aspects. Agricultural Internet of things and big data also show very broad application prospects. Hunan, as the hometown of fish and rice and a large agricultural province, is an important national food production base and high-quality agricultural product supply base, which has assumed great responsibility in ensuring national food security. Therefore, the “Internet + agricultural products” marketing of Hunan Province is the key to achieving rural revitalization.