Research on the Construction of Evaluation Index System for Satisfaction of College Students with University Services

Abstract

With the popularization of higher education in China, the quality of higher education is increasingly receiving widespread attention from students, parents, and society. As the main body of universities, college students are the most direct recipients of higher education services, the group most concerned about the quality of higher education, and the most trustworthy evaluators and evaluators of the quality of higher education. The theory of customer satisfaction is the foundation of higher education evaluation. It is of great theoretical value and practical significance to compare and study the theory of customer satisfaction at home and abroad with the evaluation index system of college student satisfaction, and to construct a suitable and realistic evaluation model and index system for college student satisfaction in China. Building a "student centered" evaluation index system for college students' satisfaction with university services based on customer satisfaction theory can provide new methods for higher education evaluation, improve the higher education evaluation system, and promote innovation in the higher education monitoring system.