Research on the Construction of an Evaluation System of Commercial Banks' Service for Rural Revitalization under Common Prosperity -- Analysis Based on Entropy Weight TOPSIS Model

Abstract

In the new stage of development, commercial banks actively play the role of high-quality financial services and contribute a vital force to revitalizing villages and the modernization of the Chinese style. This paper selects three dimensions of financial performance, serviceability for agriculture, rural areas, and farmers, and digital inclusion ability to construct an evaluation index system of commercial banks' service for rural revitalization, and uses the entropy weight TOPSIS model to measure its service level for rural regeneration. To simulate the evaluation process, this paper selects nine commercial banks as samples for measurement and data analysis. The study is helpful in comprehensively assessing the level of commercial banks' services for rural revitalization and provides the theoretical basis and data reference for bank managers, investors, and government departments.