Abstract
This article delves into the strategic construction of online open courses (MOOCs) for management continuing education at Lingnan Normal University, outlining a holistic approach to enhance the quality and recognition of these programs. By tailoring course content to reflect local context and industry trends, the university ensures that learners acquire knowledge and skills relevant to the Chinese market. The emphasis on strengthening teacher-student interaction and comprehensive learning support services fosters an environment conducive to active engagement and personalized learning experiences. Furthermore, upgrading the technical capabilities of the course platform ensures seamless access and a user-friendly interface, catering to diverse learner preferences. Collaborations with industry partners for internship training and real-world projects deepen the practical relevance of the courses, bridging the gap between theory and practice. By refining the evaluation and certification system, Lingnan Normal University guarantees the rigor and validity of its online management courses, attracting both domestic and international learners. With a commitment to open cooperation and continuous innovation, the university strives to pioneer new avenues for online education, nurturing future management leaders who will drive socio-economic progress and contribute positively to society.
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