Abstract
The current development of China’s convention and exhibition economy is showing a new normal, under the background of the rapid development of information technology and the era of experience economy, the transformation and upgrading of the convention and exhibition industry will inevitably develop in the direction of informatization and intelligence, that is “smart exhibition”. This article takes the theoretical research related to the development status of smart exhibition as the starting point, studies and analyzes the connotation, elements and structure of smart exhibition, discusses the basic framework of smart exhibition, reveals the operation mechanism of smart exhibition, and forms some basic viewpoints and theories about smart exhibition.
Highlights
As China's convention and exhibition economy enters a new normal, smart convention and exhibition is an important breakthrough direction for the transformation and upgrading of the traditional convention and exhibition industry
Through sorting out the relevant research achievements of smart exhibitions abroad, it is found that there is a lack of theoretical research on smart exhibitions abroad, most of the relevant research results are focused on the practical application and technology development of information technology in exhibition venues and exhibition activities
Smart exhibition and other concepts belong to the extension of smart earth and smart city, which are mostly proposed by Chinese scholars or industry
Summary
As China's convention and exhibition economy enters a new normal, smart convention and exhibition is an important breakthrough direction for the transformation and upgrading of the traditional convention and exhibition industry. Mobile Internet, internet of things, big data, cloud computing and other information technologies provide technical support for the intelligent development of the convention and exhibition industry, which can realize the intelligent application, intelligent management and intelligent service of convention and exhibition activities, and break the space-time limitation of traditional convention and exhibition activities, to raise the service quality and operation level of MICE to a new height. In 2015, the State Council issued "Several Opinions on Further Promoting the Reform and Development of the Exhibition Industry", which pointed out that "accelerating the transformation and upgrading of the exhibition industry, promoting cloud computing, big data, internet of things, mobile internet, etc. Trends in the future will be a critical period for
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