Abstract

The convenience of business interruption insurance enables the manufacturer to develop direct channels. This dissertation discusses the price decision of duopoly manufacturers by considering the business interruption risk and the price game model of duopoly manufacturers under business interruption insurance, so that the duopoly manufacturers can produce alternative products and finally sell them to consumers. By using game theory and complex dynamics theory, combined with the numerical simulation method, the result shows that when the decision variable adjustment speed of the manufacturer is too fast, the system will fall into a state of chaos and disorder, and the introduction of business interruption insurance will increase the manufacturer’s optimal sales price and profit. It has a certain reference value to the risk management when the manufacturer faces the risk.

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