Abstract
In the context of rural revitalization, the rural B&B industry demonstrates notable dynamism and exhibits a tendency towards clustering. Using the GEMS model, the competitiveness of the local rural B&B industry cluster is evaluated at four levels: foundation, enterprise, market and environment. The findings indicate that the rural B&B industry cluster in the Pengzhou Longmen Shan Jinjiang Valley Eco-tourism Area exhibits certain competitive advantages. However, there is potential for enhancement at the market and enterprise levels. Consequently, recommendations for promoting the sustainable development of the cluster are proposed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Education, Humanities and Social Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
