Abstract

Since financing is always a top priority for the sustainable development of companies, especially for small, medium, and micro-sized companies which account for more than 90% of China's total companies. Problems such as difficult and costly financing seriously affect companies’ development. How to improve financing services has become one of the hot issues in the economic field of the new era. The combination of industry and finance mainly refers to the development mode that the industry and the financial industry strengthen internal integration through controlling holding shares, stake taking, equity participation, personnel participation, and other channels for the common goal to obtain overall benefits in the economic operation. Its characteristics of complementarity, permeability, two-way selection, optimal combination, and so on are beneficial to solving financing problems. This paper explores and analyzes the strategies of industry-finance combination and company Innovation to provide references for companies’ financing channels expansion and sustainable development.

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